{"id":724,"date":"2018-12-02T20:19:10","date_gmt":"2018-12-02T20:19:10","guid":{"rendered":"https:\/\/jochenhemmleb.com\/web\/?page_id=724"},"modified":"2018-12-02T20:19:10","modified_gmt":"2018-12-02T20:19:10","slug":"matterhorn-from-myth-to-trademark","status":"publish","type":"page","link":"https:\/\/jochenhemmleb.com\/web\/en\/films\/matterhorn-from-myth-to-trademark\/","title":{"rendered":"Matterhorn \u2013 From Myth to Trademark"},"content":{"rendered":"<h2>(Servus TV, 2015)<\/h2>\n<p>It is the archetypical mountain, the \u201cToblerone Mountain\u201d &#8211; a mountain as how a child would draw it. The most famous peak in the Alps, perhaps in the whole world. And it is more than a mountain: it\u2019s a trademark, a myth, a symbol \u2013 for the alps as well as alpinism.<\/p>\n<p>For the 150th anniversary of the first ascent in 1865, the film explores the fascination of the mountain and the people living in the surrounding valleys. On the north side, in the Swiss village of Zermatt, the mountain has an eternal presence. It is depicted in museums, in countless products, paintings and pictures. For Michi and Urs Lerjen, mountain guides in the 6th and 5th generation, the Matterhorn is their home ground, having climbed the summit several hundred times by different routes. On the south side, in Italian\u2019s Valtournanche, the film accompanies another father-son pair, Marco and Herv\u00e9 Barmasse, each Matterhorn pioneers of their respective generation, continually finding new ground on the mountain\u2019s gigantic South Face \u2013 until the present day, as spectacular footing from a solo first ascent by Herv\u00e9 demonstrates.<\/p>\n<p>By contrast, Michi Lerjen\u2019s grandmother tells of a very different relationship with the mountain, having climbed the mountain as part of her engagement. In a fitting coincidence, the film closes with Michi guiding his fiancee Maria to the summit&#8230;<\/p>\n<p><span style=\"color: #ff0000;\">no trailer available<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Servus TV, 2015) It is the archetypical mountain, the \u201cToblerone Mountain\u201d &#8211; a mountain as how a child would draw it. The most famous peak in the Alps, perhaps in the whole world. And it is more than a mountain: it\u2019s a trademark, a myth, a symbol \u2013 for the&hellip; <a href=\"https:\/\/jochenhemmleb.com\/web\/en\/films\/matterhorn-from-myth-to-trademark\/\" class=\"more-link read-more\" rel=\"bookmark\">Continue Reading <span class=\"screen-reader-text\">Matterhorn \u2013 From Myth to Trademark<\/span><i class=\"fa fa-arrow-right\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":672,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":{"0":"post-724","1":"page","2":"type-page","3":"status-publish","4":"hentry","5":"h-entry","7":"h-as-page"},"_links":{"self":[{"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/pages\/724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/comments?post=724"}],"version-history":[{"count":1,"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/pages\/724\/revisions"}],"predecessor-version":[{"id":725,"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/pages\/724\/revisions\/725"}],"up":[{"embeddable":true,"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/pages\/672"}],"wp:attachment":[{"href":"https:\/\/jochenhemmleb.com\/web\/wp-json\/wp\/v2\/media?parent=724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}